Snapchat has rolled out a new feature called “Spotlight” that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with TikTok and Instagram Reels.
Introducing Spotlight ?
The best of Snapchat. Sit back and take it all in, or submit your video Snaps and you could earn a share of more than $1,000,000 a day. Happy Snapping!https://t.co/U7eG7VNJqk pic.twitter.com/mxGWuDSdQk — Snapchat (@Snapchat) November 23, 2020
Snapchat announced that it would give about $1 million every day to users whose snaps make it to top of the platform.
Furthermore, the users who could previously share snaps or stories with friends, can now share them directly to Spotlight and attract more followers.
Facebook Inc earlier this year launched “Instagram Reels,” the company’s version of TikTok wherein users can record short mobile-friendly videos, then add special effects and soundtracks pulled from a music library.