E-commerce business in Pakistan

The energy in the e-commerce grocery business in Pakistan, in general, has been in progress for around five years (with players like MandiExpress, Sabzi.pk, QnE, and so forth working since 2015), however the COVID-19 pandemic and ensuing lockdowns assisted new companies with seeing fast and significant development. The food and grocery retail market in Pakistan made $59.3 billion in absolute income in 2018 which established a compound annual growth rate (CAGR) of about 8.4% from 2014 to 2018. With start-ups such as GrocerApp, Tajir, Retailo Technologies, Bazaar, and Dastgyr. Jugnu also shines through empowering small retail to greater heights!


A startup from Lahore by Yasir Suleman Memon, Sharoon Saleem, and Ahsan M Khan. Jugnu is Pakistan’s premier B2B e-commerce platform. Salesflo started in 2015 as a software company by the same team (including Syed Khurram Haider). Salesflo built the country’s first cloud-based sales and distribution platform for FMCGs. The platform has worked with 40 enterprise FMCGs, pharmaceutical, and distribution companies. And they help them access over 300,000 retailers across the country, through its software.

Progression towards B2B online business

Jugnu was then launched in 2020 to empower more than a million small businesses to directly procure from manufacturers and improve their financial inclusion.

This startup works as perhaps the most progressive B2B online business innovation stage in the world. With a total eco-framework and having state-of-the-art fulfillment centers, advanced steering and vehicle load the executives to AI-empowered CRM stage it conveys elite client experience.

What they do?

The process is plain and simple. You can simply install the Jugnu application in your phone and place your order from their multiple categories. The Jugnu team will make sure that they will dispatch your ordered goods perfectly. And after that the Jugnu rider will deliver the order safely to your doorstep.


The retailers are getting quite a profitable sale through the quick and pain-free supply from their end to the shops. Retailers don’t have to wait for the particular product to arrive to the store in order to sell it. They can just place an order and the goods get delivered in a day.  

Jugnu raises $3.2 million

With its parent company Saleflo, Jugnu raised ~$3.2 million (PKR 518 million) from Systems Limited, a Lahore-based leading global technology, and business process outsourcing services provider. Some angel investors also participated. Systems made an investment of $3 million in exchange for a 20 percent stake in the company.

The application is available on both Google and Apple stores. You can download the app and conveniently order stock for your store at any time on Jugnu. As Jugnu believes that ‘tech-enabled retail changes everything.

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